Advanced Production - Film Marketing Campaign - Brief
For my A2 Production I will be creating a marketing campaign for a fictional feature film, from a specific genre. I have some genre ideas in mind but I am going to research lots of different marketing materials from a range of genres before I make my final decision.
This marketing campaign will include two different types of trailers, a poster and a social media page. In order to make these as authentic as possible, I am going to research existing marketing campaigns and make notes of all of the conventions that are generally found within different types of trailers, posters and social media, regardless of genre. Once I am familiar with the conventions of trailers, posters and social media I will then choose my genre and look at genre influences on these conventions.
Below is an example of a marketing campaign for the recent film Star Wars: The Rise of Skywalker that includes a the kind of range of materials that I am aiming to produce for my film.
Star Wars: The Rise of Skywalker - TV Spot
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