Crime Film Poster Analysis 2 - 'Tower Heist'

The second poster I am going to look at is for the crime film 'Tower Heist'.

• the tagline references the genre, 'robbery'
• elements of mise-en-scene/iconography imply the genre - guns, dark costumes, serious facial expressions
• sans-serif font implies the seriousness of the genre
• urban location, typical of the genre
• the film's title references the genre