Eli Media Film Marketing Campaign

Here is the evaluation essay for my marketing campaign project for the crime film 'London's Finest'. 'London's Finest' is a British crime film where a retired gangster who is trying to go straight is sucked back into a life of crime, forced to undertake a hit on his wife for a ruthless mob boss. Typically, male characters in gangster or crime films are presented as aggressive and violent, but my trailers show the protagonist in a way that subverts these stereotypes. In the trailers, specifically the teaser trailer, the protagonist is shown in a number of domesticated scenarios including doing the washing up, carrying home and unpacking the food shopping, emptying the bins and filling the fridge (I even filmed a number of scenes of him cleaning the bathroom, but I had to leave these out of the edit for pacing purposes). Whilst many of these chores are commonly undertaken by men in reality, this is not the case in crime films where men are presented in a hyper-mas...